Skip to main content

Case Study Stop The Rise of STIs

Get in touch

Stop The Rise of STIs

Client

Queensland Department of Health

Deliverables

  • Website
  • Online video (social and out-of-home)
  • Spotify audio (dynamic and static)
  • GP Packs
  • Display banners
  • Bar Coaster

Creative Challenge

Sexually transmissible infections (STIs) in Queensland are increasing, with Queenslanders aged 15 – 29 having the highest rates and significant knowledge gaps when it comes to STIs and sexual health. Many are unaware of the risks of STIs, so are not practising safe sex and not getting tested.

Solution

An edgy campaign that:

  • Urged them to get tested for STIs every year and with every partner,
  • Normalised the topic,
  • Educated young adults,
  • Encouraged them to engage in safe sex practices by using protection.

The sex positive campaign featured confronting statistics (with a bold, block 3D visual treatment) paired with imagery designed to pique the interest of the target audience. An equally contemporary media buy saw executions in bars, cafés and universities, on Spotify and as street posters in Brisbane’s Fortitude Valley.

A bespoke site encouraged users to get tested and provided a built-in GP/Health Clinic service finder.

Results

The first week of the campaign saw over 24,000 unique visitors to the Stop the Rise website, with the majority of traffic driven from Facebook activity.

Next case study:

Copyright © Khemistry 2019. All rights reserved