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Digital Design

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Digital Design

Background

Digital design is where we bring the visual design and user interface to life. Digital design takes into consideration a number of elements, including the research and insights established from our scoping and user experience phases, user interface trends, digital strategy and brand guidelines. Khemistry’s team of designers have extensive experience in crafting effective digital solutions and tools for a diverse range of clients.

It is important to provide a cohesive experience throughout all of your online touchpoints. Good design is key to achieving this consistency. Khemistry take a holistic design approach so design principles are shared across your website and other online platforms such as social media channels and email platforms. This extends to interactive content such as Virtual Reality, Augmented Reality and video content.

Stakeholder Requirements

We have found that a great way for our designers to get into the mindset of the audience they are catering for is if they accompany our Business Analyst when we interview stakeholders. Our preferred format is a workshop as it generates discussion that refines and clarifies requirements. The requirement quality is typically much higher at the end of a workshop than a one on one interview.

Information Architecture

Good information architecture enables intuitive navigation. The aim is to direct users to the content or functionality they are looking for. Khemistry uses information architecture as a foundation to help determine the short and long term content creation requirements for a project.

We establish a visual sitemap to illustrate the website navigation and the main content areas. This depicts how users will navigate from one section to another and indicates the relationship between pages on a website.

Content Mapping

Content mapping is an extremely valuable exercise as it provides an inventory of existing content and allows for the planning of future content creation. From a design point of view it allows for the definition of what content should appear on each page and indicates where pages belong in terms of global and local navigation.

Wireframes

Once we have established the site structure and content requirements, we will create a visual blueprint for a website using wireframes. The wireframes will illustrate page layout identifying how the content and structure will be presented to a user. Wireframes will be produced to communicate early design ideas and inform the project team of exactly what information, links, content, promotional space and navigation will be on every page of the site.

Prototypes

When we are designing a complex piece of functionality, a business tool or an application we will build a prototype. This helps illustrate our proposed design solutions and is a great way to get end user feedback.

User Experience Design

Understanding and meeting the needs of customers is one of the core aspects to any business model. User experience design (UX) establishes how you interact with your customers via your online channels to achieve this key business objective.

If your customers have a good experience when interacting with your business online, you have achieved your goal. They will want to repeat that experience and will judge others against the experience you provided.

Khemistry makes it our business objective to research UX trends, initiate website optimisation tactics and analyse how our solutions are received by target audiences. We are lucky enough to work with brands that have diverse target audiences. This has allowed us to develop a broad base of well informed user personas. Through the implementation of targeted communication campaigns and the development of websites for these clients, we have optimised research-driven solutions to achieve best practice customer experiences.

User Interface Design

Many websites we work on have simple user interfaces with no more than navigation and contact forms however we also work on business tools and applications, native and web, which require more dynamic and customized experiences. Whatever the project our fundamental principle with user interface design is to ensure implementation of a simple and intuitive navigation system across all devices.

On a number of recent projects we have adopted a mobile first approach which allows you to focus on simplifying a user interface for all resolutions, large and small. We have found this lean approach establishes the essentials for content and interaction whilst trimming the fat.

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