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Case Study

Gourmet meals on wheels


Over the last year, the Brisbane food truck scene has burgeoned. Bringing the best street food from around the world to the streets of Brisbane, the tasty trend also brought a range of issues relating to governance, regulation and compliance.


To enhance Brisbane’s vibrant outdoor culture and keep everybody safe, Council was looking to consolidate the rules and regulations surrounding food truck operation, as well as provide a digital platform to connect vendors with customers.


A fully responsive, public-facing website that used Drupal and promoted food trucks in Brisbane and allowed vendor tracking.


  • Monitor food truck vendor operations to ensure compliance.
  • Enable operational efficiency and fairness in the booking of Council-provided food truck locations.
  • Allow users to easily locate food trucks currently operating in the area.
  • Give users the ability to search and filter results in accordance with their preferences.


  • Open Data web service for future third parties to display food truck details on their own services.
  • Custom-built back-end for food truck vendors, incorporating a token-based booking system, location check-in, and vendor-editable profiles with profile photo, cover banner, menu and social media links.
  • A polished responsive front-end, optimised for modern touch-screen devices and tested on a large range of screen resolutions.
  • Compliant with Brisbane City Council’s strict standards for Accessibility, Analytics, HTML5, CSS3.

We were also responsible for the branding of this new initiative, including logo design, wordmark, colour palette and fonts.


Khemistry took a mobile-first approach to the wireframing and design process. We created an interactive wireframe prototype covering every possible user journey for the two key target audiences.

These wireframes were hosted online and shared with key stakeholders for feedback. The feedback was used to refine the user journey, functionality and layout to provide best practice user experience.

User interface design

The wireframes were used as a basis for responsive web design. The user interface was optimised for touch devices and designed very “app-like” to allow for ease of use on-the-go.


Analytics metrics since launch on 7th July 2016:

  • 500+ Food Truck check-ins
  • 55,000+ Sessions
  • 165,000+ Overall page views
  • 8,000+ Page views in vendor login administration area

Great media coverage:

Key stakeholders:

  • Steady visitors to the public facing site.
  • Positive food truck vendor feedback on easy of use.
  • Council have received zero enquiries on how to use it.
  • Council have commented on the amount of time saved by the website back-end, requiring no input from a Council administrator.

About Author

Tim Kelly is the Senior Copywriter for Khemistry. He has nearly ten years’ experience in the advertising industry, both as an Account Executive and Copywriter. This experience allows Tim to deliver holistic creative solutions and award-winning work. Tim is also an AWARD School graduate with a wealth of life experience, gleaned from almost a decade abroad working and travelling the globe.

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