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Khemistry aims to smash perception barrier for All Abilities Queensland

Everybody has a role to play. 'The No Pile'. from Khemistry BNE on Vimeo.

The State Government has committed to working towards a more inclusive and embracing government for people with disability through its All Abilities Queensland: Opportunities for all Plan. Today, they launched the All Abilities Plan which is aimed at helping build a society that enables people with disability to fulfil their potential as equal citizens.

Its accompanying social marketing campaign was developed by Khemistry. To change the perceptions and behaviours of employers, community groups and individuals, the Department of Communities, Child Safety and Disability Services, commissioned Khemistry to develop an online campaign that challenges current behaviour.

Working with indelabilityarts, an all inclusive theatre group, ‘The No Pile’ music video addresses the real experiences faced by people with disability when looking for employment.

“We hope this campaign encourages more employers to put people with disability on the ‘YES’ pile – focussing on ability rather than disability when reviewing job candidates and giving equal opportunity to all.”

Says Lindsay Thompson, Khemistry’s Creative Director.

The ‘Everybody has a role to play’ campaign will be rolled out via a dedicated website, Facebook, YouTube, Instagram and Twitter via both the State Government’s and Khemistry’s social channels.

About Author

Tim Kelly is the Senior Copywriter for Khemistry. He has nearly ten years’ experience in the advertising industry, both as an Account Executive and Copywriter. This experience allows Tim to deliver holistic creative solutions and award-winning work. Tim is also an AWARD School graduate with a wealth of life experience, gleaned from almost a decade abroad working and travelling the globe.

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